Copywriting

Yapple Yogurt:

On Main Street corners in Virginia, New Jersey, and Pennsylvania lurks Yapple Yogurt—the quirky and irreverent brand that turned out to be my very favorite project. Yapple’s ads, littered with the skeletons of unicorn piñatas and rubber chickens, rely on the belief that there’s no reason too small—or too absurd—to celebrate. The following series of coupons was distributed at Rowan University.

Yapple Yogurt Coupon Series #1

Yapple Yogurt Coupon Series #2

Canisius College:
Canisius is a private Jesuit college in Buffalo, New York that boasts an academically rigorous and experiential curriculum. But small and relatively unknown outside of New York, Canisius needed 160over90's help to define its identity and elevate its perception in the eyes of potential students. I worked to craft a big, bold brand for the small college. Part of my work with Canisius involved the following billboard campaign. Composed of two different styles, both of the following concepts focus on Canisius' commitment to helping students explore, graduating creative, capable individuals.

Canisius College Billboard Series #1

Canisius College Billboard Series #2

Canisius College Billboard Series #3

Canisius College Billboard Series #4

Other headlines in this series included:

“STOP WRITING TO WORDCOUNTS. GO EXPLORING INSTEAD.”

“CLOSE THE TEXTBOOK. GO EXPLORING INSTEAD.”

In addition to billboards, I also worked on Canisius' new viewbook. Interspersed between more informational pages, these spreads give a first-person glimpse into life at Canisius. They simultaneously explain the college’s Jesuit roots while emphasizing its uniquely comprehensive college education:

Canisius College Viewbook Spread #1

Canisius College Viewbook Spread #2

Canisius College Viewbook Spread #3

Canisius College Viewbook Spread #4

Loyola University:

After crafting a new brand concept for Loyola University Maryland’s new viewbook, I wrote the following spread about some of their exceptional alumni. I do love storytelling. The tone of Loyola inspires, challenges, and supports— it is warm and friendly without sacrificing rigorous academic expectations.

Loyola University Viewbook Spread #1

Friends Select School:

I switched gears from my work on universities to craft a new brand for Friends Select, a private K-12 Quaker school in center-city Philadelphia. We refocused the Friends brand on active learning, student individuality, and its unique ties to Philly. This particular viewbook spread focuses on Friends' unique approach to educating grades K-4.

Friends Select School Viewbook Spread #1

Friends Select School Viewbook Spread Zoom

Description

Clients include: Canisius College, Yapple Yogurt, Loyola University, Friends Select

For

160over90

Type

Billboard, Viewbook Spread, Coupon Series